12K+

Training
Participants

500+

Personal Coaching

30+

Countries
Training Experience
About Company

Four Foundational Pillars of Success

We are in the business of Training, the science of Development, the art of Coaching, and the joy of Recognizing people.

People Development

Empowering individuals to reach their full potential.

Excellence in Execution

Ensuring top-notch delivery in every aspect of our work.

Strategic Partnership

Building long relationships with our clients.

Innovation & Adaptation

Continuously evolving to meet future demands.

Let's make something great work together. Got a project in mind?
Meet the Founder

Bilal Nuseibeh

“I enjoy telling the stories with simple sophistication“

A regional expert in People Management & Development Systems, he has over 30 years of experience in global FMCG companies. He has held senior leadership positions at Procter & Gamble, Nestlé, Arab Bank, in addition to leading several long-term consultancy projects across the MENA Region. He has extensive experience in building business and building organizational capacity for leading global and regional business groups.

Our Story 962 79 519 5499

Years of Experience

Companies Collaborations

Linkedin Followers

Linkedin Top Voice Badges
Programs

Sales Courses

The programs are organized based on their focus areas and progression from fundamental to advanced skills. This will help you navigate a clear path to follow, ensuring that participants develop the necessary skills at each stage.

Building Business
Sales Training Programs Advanced Selling Skills Explore Course
Building Business
Trade Marketing Courses Sales Excellence Toolkits Explore Course
Building Capacity
Communication and Leadership Sales for Non-Sales People Explore Course
Building Capacity
Training and Development Accrediting Internal Trainers Explore Course
Building Capacity
Performance and Customer Service Performance Appraisals Explore Course
Save your precious time and effort spent for finding a solution. Contact us now
Accrediting Internal Trainers program

Centers of Excellence

01
Purpose

To establish a framework for accrediting internal trainers within the organization, ensuring consistency and excellence in training delivery across all departments.

02
Objective

To develop a pool of certified internal trainers who can effectively lead training programs, maintain high training standards, and drive continuous improvement within the organization.

Discover!
Want to explore the Program Structure, Outcomes, and Impact? Click here

What Our Clients Say

Nabil Skaria
Nabil Skaria Bilal in my view is without a parallel when it comes to Training Sales Personnel. The environment of engagement and empowerment that Bilal creates in his sessions lead to maximum learning by the participants in joyful, memorable ways. Bilal is an expert Trainer for all levels of Sales Management. Founder & Managing Director
At Outpace
James Michael Lafferty
James Michael Lafferty Bilal was the absolute superstar of sales training programs during my time in P&G. Much of our success in selling across the MEA region was driven by Bilal laying an outstanding foundation in our sales teams from persuasive selling format to advanced negotiation skills. I cannot recommend anyone higher and to this day I still leverage on Bilal's skills in training 20 years later! CEO AT Fine Hygienic Holding
David Loiacono
David Loiacono A champion of people development is what comes to mind when I think about Bilal Nuseibeh. I’ve had the great pleasure of knowing Bilal since 2008 when he was leading the Nestle Sales Academy for the Middle East, achieving wonderful results in building capabilities right across the region. I have been very impressed with his ability to perform highly engaging and impactful learning interventions that develop skills and improve business performance. He is a super person to work with, whose commitment and energy is infectious. General Manager Healthcare At Training and Medical Products
Bassem Sabra
Bassem Sabra The passion to deliver the right learning, the perseverance to keep teaching, the knowledge he has about Sales motivation and drive is remarkable. Chief Executive Officer
At Al Rabie Saudi Foods
Samer Al Jaby
Samer Al Jaby It is truly rare to come across a professional such as Bilal!! I have known Bilal for many years now. Actually, I kept meeting him and got to know him more so many times since then; This was through the many people I met throughout my career; those I worked with, those I worked for, those I interviewed, and those I hired. Many of whom were professionally trained by Bilal. Most of those, I know, promoted in their careers to become major successful key figures and decision makers at the companies they work for. Senior Commercial Executive, Consumer Goods
Mohammed Najjar
Mohammad Al-Najjar I would like to thank you and the team at A to Z solution for providing an exceptional service to IHP during the last couple of years. Your personal commitment to making our trade shows a success continuously exceeds our expectations. You have become a trusted resource and partner from the moment you began consulting us. The key factors for choosing to work with you and A to Z were your depth knowledge and dedication to our needs and requirements, as well as your ability to support IHP with an innovation solution within the means of our budget. Throughout the years we have learned to appreciate the high levels of service you repeatedly provide. Governance Director at Internatioal partners company
Raymond El Hajj
Raymond El Hajj I was always fascinated by Bilal’s ability to command a room and get people on board with ideas. He has intense passion about what he does; with his friendly and outgoing character, he mixes the sense of humor with resilience and the desire to achieve. Director - Sales & Marketing
At Petra Trading & Investment Co
Fahad AlHaddad
Fahad AlHaddad He for one, does not compromise quality delivery and generating commitment no matter what. His consulting works are robust with relentless & impeccable dedication to add value tailored to suit a client's strategic and driving needs, perfectly well. Fortunate are those organizations that engages his services and equally fortunate are those people who will cross Abu Kareem's path in the future. General Manager Strategies
At Ministry of Culture
Kamil Nader
Kamil Nader Bilal ran a great two-week sales training course for our organization. We have previously done various trainings with many similar "run of the mill text book stuff", but Bilal's was a hardcore no-nonsense sales focus that was much needed at that time. He was also instrumental in assessing potential future leaders within the organization. When you need tough sales Gurus to whip your team into shape, look no further! Group CEO At Nader Group
Khalid Alsanabani
Khalid Alsanabani Bilal does not provide services as any traditional services providers. He comes up with total solutions. Professionally, he works hard and delivers smartly. Ethically, he gives more than you expect, he fully cares and owns that project, you would completely feel that he is the owner of your organization. Human Capital Consultant
At Khatib & Alami
ARUN BHANDARI
ARUN BHANDARI Bilal is respected as a professional with a structured mindset and highly effective approach to delivering exceptional outcomes of the projects he works for. On the personal side, he is full of Wit / Tact and Humor and these qualities help him not only exceptionally connect with but leave a lasting positive impact on people who come in contact with him. Director • Business & Brand Growth
Husni Houssami
Husni Houssami Bilal's superlative delivery of the material reflects in the participants eagerness to learn and willingness to engage in many discussions they would otherwise be reluctant to do. Executive Director at Napco National
Client list since 2009 - Present
fine tissues
nestle
Unilever
انجاز للتموين والتوزيع
Aujan Coca-Cola
Al Seer Group
حلواني إخوان
Al Rabie Saudi Foods Co
الصافي دانون
bel-group
Beyti Group
ميار للأغذية
Al Muhaidib Group
شركة مجموعة الخبراء الدولية للتجارة والاستثمار
tawasul
Al Maha Company For General Trading
شركة فرج الله للصناعات الغذائية
Nespresso
almutasaweq
Ability
مصر لتأمينات الحياة
foodstuffs group
السهم لتوزيع الاغذية
المؤسسة الأستهلاكية العسكرية
Kia Jordan
the hershey company
Fine Hygienic Holding
بنك الأردن
الغرير للاستثمار
Upfield
ICTN
kellogg's
Fonterra
Beesline
Dislog
Cafe Najjar
Americana
SABIC
Gandour
Burgerizzr
HUAWEI
Brand Partners
Ülker
Nader Group
Golden FOODS
shalasco
Vivacity S.A.L
National Detergent Company
Learn more about our clients' experiences Click here!

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